More about North Outlook

As a Scottish-Scandinavian-American couple, we naturally focus on the north for inspiration. We see the world like this: we are responsible for our now. We’re not going to wait to live it. We keep our minds open and and our bodies strong.  We’re ready for the future but living our life now.   A mindful carpe diem.

We’ve set high standards for finding companies to present to you, basing them on noble, natural fibers, quality construction, and performance for outdoor adventure, urban confidence and home comfort.  So far we’ve found 2 unique companies that meet our criteria and we’ve got our own project in the works.

There’s KHUNU, for equally refined yak and yak wool blended knits for people who like action.  KHUNU garments are so well made and so sophisticated, they go from high adventure adrenalin to low-key city cool with true adventurer aplomb.  Available through our site and

There’s FINDRA for polished and tasteful merino active-wear for women.  That’s an active that works for us on mountain bike and cross-country ski trails, running tracks and country or city cycling commutes – right into the office or work environment. We highly recommend FINDRA.  Available at

There’s SLEEP LIKE A SWEDE, our own undercover project of blankets and throws for good living, post effort…napping.  Stay tuned on this one.

KHUNU is now stocked in North America for easy ordering.  FINDRA available through their UK site.  SLEEP LIKE A SWEDE is a work in progress.  Keep your eye on North Outlook.   We’re keeping our eye on good product for you.  

                                                                  – Diane and James Welstead, founders, North Outlook